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Nova's Licensing Deals - Bookstore Apparel

FreddyShoop

VUSports.com Legend
Gold Member
Jul 18, 2001
14,548
1,342
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I was in the bookstore on Saturday and there's something I don't understand. We're a Nike school, right? Yet in addition to all the Nike gear for sale, there was quite a bit of Under Armour apparel as well. How does that work? Wouldn't Nike prohibit any competitor from producing Villanova Basketball gear for sale in the school's bookstore when they're paying them for the exclusive rights?

Not to mention Ralph Lauren, Columbia, Vineyard Vines, Champion, some other super-expensive brand I never heard of (mostly golf apparel). There must be 10 different apparel brands selling Villanova clothes in the bookstore.
 
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