The "Narrative"

[FreddyShoop]

Has anyone noticed that this word has crawled into our lexicon over the past year or so...to the point where it is used in virtually every conversation I hear on TV, radio, or podcast. Every single day I hear that word used now and I don't recall ever hearing it once the past 30 years.

It's like 1 person used it publicly, another person picked it up and re-used it to impress someone else..,and it took off like wildfire. Everyone keeps lifting it and trying to pass it off like it's been part of their vocabulary for years.

Everything's got have a narrative now...can't just have a storyline. Gotta have a narrative.

ESPN is the worst. Watch or listen to ESPN for a day. You'll hear the word "narrative" used repeatedly.

 

[nardibynature123]

Best poster on the board.

 

[TommySalami]

I liked Jon Arbuckle better.

 

[tjc3844]

Has anyone noticed that this word has crawled into our lexicon over the past year or so...to the point where it is used in virtually every conversation I hear on TV, radio, or podcast. Every single day I hear that word used now and I don't recall ever hearing it once the past 30 years.

It's like 1 person used it publicly, another person picked it up and re-used it to impress someone else..,and it took off like wildfire. Everyone keeps lifting it and trying to pass it off like it's been part of their vocabulary for years.

Everything's got have a narrative now...can't just have a storyline. Gotta have a narrative.

ESPN is the worst. Watch or listen to ESPN for a day. You'll hear the word "narrative" used repeatedly.

Interesting narrative you've brought to BW, Freddy.

 

[Novacatt94]

It's like 1 person used it publicly, another person picked it up and re-used it to impress someone else..,and it took off like wildfire. Everyone keeps lifting it and trying to pass it off like it's been part of their vocabulary for years.


This is the genesis of virtually all annoying corporate jargon.

 

[FreddyShoop]

Yeah, at the end of the day, it is what it is. I don't have the bandwidth to parse out new words.

 

[Novacatt94]

Two clichés in one sentence. Nicely done.

 

[TommySalami]

Yeah, at the end of the day, it is what it is. I don't have the bandwidth to parse out new words.

 

[Ninetynine5.0]

Good topic. Let's take it offline and circle back in a day or two. Ping me.

 

[dirtyd]

Kinda like "beast" when describing an athlete. Everyone is a "beast" now.

 

[OldManYellsatCloud]

Kinda like "beast" when describing an athlete. Everyone is a "beast" now.

And if they're white, they have a high motor.

 

[HereComeTheCats]

And if they're white, they have a high motor.

A real "hard worker", "glue guy".

I honestly think Obama or at least his administration/campaign brought "narrative" into the news lexicon.

 

[NorCalVU10]

Yeah, at the end of the day, it is what it is. I don't have the bandwidth to parse out new words.

All these corporate clichés give me agita.

 

[FreddyShoop]

Take some PTO.

 

[Ninetynine5.0]

BTW - the narrative has been used in my industry for ages. Still is. You have to find the narrative before you can find the strategy. The Strategy is key. So are like 100 other stupid buzzwords and phrases and lately, titles. Head of Planning is now CPO - Chief Planning Officer.

 

[OldManYellsatCloud]

Head of Planning is now CPO - Chief Planning Officer.

I still prefer HNIC

 

[FreddyShoop]

"We got new SOP's from the FAA on DOA's."

 

[OldManYellsatCloud]

Thanks for bolding the quote. Really makes it pop.

 

[FreddyShoop]

Cavs GM today:

"I really appreciate the fact that there is this 'cool' narrative hanging out there, and you can say this forever," Griffin said. "It literally never has to go away. ... No matter how many times we win, no matter how much we win, it never has to go away because it's all conjecture."

I guarantee you this guy never used the word once in his life before today.

 

[Jerseyjoe027]

I put those words in two different buckets.

 

[VURambler]

I'm going to socialize this among the group and get back to you.

 

[Doctor_Van]

I'm going to take a action never to say "narrative" agan.

 

[NickleDimer]

There's a premium on putting a veneer of bullsh*t on everything. It makes your work sounds more technical and valuable than it actually is. The more acronyms the better. I am often within earshot of a guy who has significant hearing loss and is often screaming into his phone about "resources", "the business" and painting the air with entire BRM/BPM/SDLC thesaurus.