This giant video billboard ad is now showing in Times Square right above the Police Station. My group produced the ad so we are pretty proud of it, especially given the very short window from request to approval to showing on Broadway. As you can tell by the game footage, we did not shoot all of the videos but it was a mix of our stuff, athletics video and some 3rd party vendors video as well. We did the pitch, editing, layout, graphics etc - all the Don Draper stuff
Pretty good product placement for Villanova during the BET. The #LetsMarchNOVA was the result of a contest run through the communications department.
