Some pretty big news that kind of flew under the radar on Tuesday as former Nova great Randy Foye and former Nova assistant Ashley Howard will serve as co-executive directors of the Friends of Nova collective, an organization that will help to connect Villanova basketball players to NIL opportunities.
“Playing basketball at Villanova University was the honor of a lifetime and this opportunity to kick off Friends of Nova really means a lot to me,” Foye said in a statement released by Blueprint Sports, a company that helps organize and manage NIL collectives. “We are thrilled to give back and work hand-in-hand with supporters, fans, community members and alumni to build something meaningful and open doors to new possibilities for future generations of student-athletes.”
“Friends of Nova will allow us to help provide opportunities for student-athletes to not only capitalize on their name, image and likeness, but connect with their community and learn about financial literacy,” Howard said in the same statement. “I look forward to spearheading this initiative alongside Randy to help support our Wildcat family and help the Villanova community be a part of something bigger.”
The release describes the collective as follows: "Local and national businesses, as well as community supporters, have multiple options to engage with Villanova student-athletes. Friends of Nova builds partnerships between businesses, brands, and student-athletes for marketing opportunities, including online influencer campaigns, local appearances, youth sports coaching, speaking engagements, and more. Additionally, tax-deductible contributions can also be made through the BPS Foundation, a 501(c)(3) partner organization formed to educate, encourage, and assist student-athletes in their efforts to engage with the local community through charitable causes."
This is obviously great news for current Wildcats, who should have greater opportunities to take advantage of NIL while at Nova. Of course, this should also be helpful in recruiting. It will be interesting to see how this takes shape and the impact it has and it's an exciting and important development that should better position Villanova in the new college sports landscape.
Some other schools in Blueprint Sports' portfolio include Tennessee, Arizona, UNLV, Gonzaga and Penn State.