Cap tip to the NFL. From a business perspective, these guys don't miss a trick. We're going to take the least attractive game with two of the least least attractive home markets/franchises, send them to London and then only provide it online with no other games to compete against. Essentially they are pushing the limits to determine how far consumers will go to consume any NFL football. It's a live experiment and absolutely brilliant. I can see them sitting around Park Ave. saying, "we can sell out London, make a bunch of money on a terrible game and push the limits to see what our sheep will consume". Brilliant. I am fascinated by how large and all powerful the NFL has become. They are well past the giving a crap stage and now into openly gauging how far they can push the boundaries of consumption. This post was brought to you by Fan Duel, where we don't support gambling but take equity stakes in games of skill.
